messages must be tailored for audiences. stop coal is simple, and also simplistic - i like it because it's pretty close to what i believe in but it's not the whole story, but it can work where it isn't controversial that if coal is bad for the climate we should stop using it. but there is a growing realistation that even if only for purely practical / strategic reasons, we need to be sensitive to those for whom coal and indeed the rest of the present economy provides vital social, economic resources and is a big part of their identity. and this means explaining things slightly more to avoid misunderstandings of our position.
who are these people with an irrational attachment to dirty black fossil fuels?. well some of them are not going to be convinced by talk of green jobs and just transition (perhaps inc the NUM) - we must forget about these people - we have no hope of reaching them and no need to. the group we need this idea of just transition to reach are the moderate unions and people with a working class solidarity with the idea of coal, but also a desire to tackle climate change and make the economy better for everyone, rather than just their members - these is a large and new group of people that could bring great benefits to the climate movement.